The Confident Pitch Method.
The Confident Pitch Method.
Pitching your work as a surface pattern designer doesn’t have to feel terrifying.
Learn The Confident Pitch Method and start reaching out to brands with ease
I’ll cover exactly what to say, who to contact, and how to follow up without feeling pushy, so you can finally land those dream collaborations
Most surface pattern designers stall here: you’ve got the portfolio…
but the idea of actually hitting ‘send’ on a pitch email makes your stomach flip.
What if they hate it? What if they never respond? What if you’re annoying them?
That’s why I created The Confident Pitch Method! to take the guesswork (and fear) out of reaching out to art directors and brands.
Once your portfolio is polished, you’re ready to pitch. Together, these two courses give you the full picture: your work beautifully presented and the confidence to send it out into the world
The Exact Skills to Pitch Your Work Like a Pro
Without Feeling Salesy
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Research with confidence
Stop wasting time guessing who to contact. Learn exactly how to find your dream companies, identify the right brands and art directors, and increase your chances of hearing yes. You’ll also know whether to focus on smaller brands or go after the big names, and when.
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Pitch with confidence
No more staring at a blank email draft. Get proven email templates that show you exactly what to say (and what not to). You’ll know when to send a portfolio vs. a sales sheet, and how to track your outreach like a pro, so you always know where things stand.
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Follow up with Confidence
Following up doesn’t have to feel pushy. I’ll teach you how to follow up with ease, what to do when you get a yes (contracts, next steps, professionalism), and how to gracefully handle a no. Plus, you’ll learn how to automate parts of the process without losing that personal touch.
By the end of this method, you won’t just know how to make a pitch, you’ll have the confidence of knowing exactly what to say, who to send it to, and how to follow up without feeling pushy.
Imagine the relief of finally hitting send on your emails and closing your laptop at the end of the day thinking,
yes, I actually know how to get my work in front of the right people.
before this methodYou’ve polished your portfolio (or at least, you’re working on it)… but now what?
You have no idea who to actually send it to, or how to even find the right companies and art directors.
You’re staring at a blank email draft, second-guessing every word, terrified of sounding too salesy (or too desperate).
You don’t know when to follow up, how often, or what to do when you get radio silence.
You worry you’ll annoy someone if you reach out twice, so you don’t reach out at all.
You wonder if you should try smaller brands first… or swing for the big names… or wait until your work feels “more ready.”
Secretly, you’re scared of rejection — so you stay stuck in research mode, telling yourself you’ll pitch someday.
But imagine if you could…
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Send pitches with total confidence.
No more second-guessing your words or overthinking every email. You’ll have templates and strategies that make reaching out feel clear, natural, and professional, instead of nerve-wracking. -
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Know exactly who to contact
(and how to find them).
Imagine having a clear system for researching companies, finding art directors’ emails, and tracking your outreach, so you always know where things stand. No more “am I even sending this to the right person?” -
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Follow up without the fear of being “too pushy.”
You’ll know exactly when and how to follow up, how to handle a yes, how to handle a no, and how to keep doors open for the future. Picture opening your inbox to a reply from a dream brand because you followed a simple, proven process.
the Confident pitch method
Introducing
you need this becauseYou don’t need more artwork to start.
You need a clear, confident system for pitching your work to the right people.
The #1 reason surface pattern designers stay stuck isn’t lack of talent, it’s fear of sending the pitch. Waiting until they “feel ready.” Overthinking what to say. Worrying about bothering people.
But here’s the truth: you don’t need to be fearless, and you don’t need to reinvent the wheel.
You just need a proven process that shows you who to reach out to, what to say, and how to follow up, so your work actually gets seen.
Until enrolment opens
The Confident Pitch Method $197
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The Confident Pitch Method $197 /
What You'll Find Insidemy 4 step Pitch method
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Step 1: Prepare to Pitch
Build your dream client list, research brands, and get clear on who you’re reaching out to (so you’re not just pitching into the void).
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Step 2: Craft your message
Learn how to write emails that stand out, showcase your portfolio, and make art directors excited to click “open.” Templates + real examples included.
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Step 3: Send with confidence
No more stalling. Overcome the fear of hitting “send” and know exactly when + how to follow up—without feeling pushy.
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Step 4: Nurture Opportunities
Learn how to build lasting relationships with art directors and brands, handle “not yet” responses with grace, and turn conversations into licensing deals.
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Bite Sized Videos
Actionable video lessons that are easy to navigate and show you exactly what to do
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Workbook
A printable workbook that corresponds with each step so you can easily tick it off as you go
Resources
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Pitch and licensing tracker
Stay organised and keep track of your pitch emails, contact information and licensing.
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Calendar & workflow
So you know what to pitch when and what to do next
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Email templates & sell sheets
So you know exactly what to say and send
what are you waiting for?
what are you waiting for?
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To feel “ready”?
You might never feel 100% ready to hit send. Imposter syndrome has a sneaky way of convincing you to wait until you feel braver, or until your work feels “perfect.” Except perfection doesn’t exist.
And while you’re waiting for that magical moment, those dream clients aren’t seeing your work… and opportunities are passing you by.
The only way to quiet the fear is through action. With a clear framework to follow, every pitch builds confidence, and progress will always take you further than perfection ever could.
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For the “right contacts"?
It’s easy to believe you need insider connections, a list of secret emails, or an art director’s phone number to break in. But the truth? Every designer starts from zero.
What matters isn’t who you know, it’s having a simple, repeatable process for researching companies, finding the right people, and keeping track of your outreach so nothing slips through the cracks.
With the right system, you’ll stop spinning your wheels and start building genuine relationships with the brands you admire, without wasting months wondering if you’re even pitching the right person.
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For the “perfect timing”?
Less chaos. More time. Older kids. A different season.
But here’s the truth: there will never be a perfect time to start pitching. The brands you dream of working with won’t magically find you if you keep waiting.
And those “someday” pitches? They’re the difference between staying stuck… and finally hearing yes.
The right time isn’t someday. It’s now. And I’ll show you how to make pitching doable, even in the middle of real life.
Think of it like this:
your portfolio sits quietly on your website, waiting to be found
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a confident pitch lands it directly in the inbox of the brands you dream of working with.
I’ve designed this method to be doable, even if you’re short on time or confidence. If you follow the steps, you’ll know exactly who to pitch, what to say, and how to follow up, no guessing, no overwhelm.
opens october 14thJoin the waitlist
Want the full picture?Your portfolio is the foundation. your pitch is what gets it seen.
That’s why The Confident Pitch Method pairs perfectly with
The Polished Portfolio Method. Together, they give you everything you need to go from
hidden designs
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polished portfolio
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confident pitches
landing in the inboxes of your dream clients.
Bundle both courses and save, so you can stop piecing it all together and finally feel confident from start to send.
Here’s what past students are saying about
The Polished Portfolio Method…
I successfully created my first portfolio as a busy mom - Colleen.
I successfully created my first portfolio as a busy mom - Colleen.
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I loved how supportive and helpful you were with all of us!
Ashleigh is so generous with her time! She is very active in the course community and makes sure that everyone has their questions answered and feels supported! Live calls with her feel very comfortable -- like you're talking to a friend who is offering wisdom and insights from their own lived experiences.
Emily -
![artist testimonial for Ashleigh Fish's Pinterest course]()
I'm so glad I found Ashleigh when I did.
One of my goals this year was to create a porfolio so I can start pitching my work with confidence. Ashleigh's course has helped me do that, not just from the information she presents but also with her willingness to be transparent about her own journey.
Although my portfolio is not finished yet, I am well on my way to finishing my first one.Laura C
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Just do it, it is time and money well spent from a tutor artist who has the experience and knowledge.
Investing in Ashleigh’s portfolio course is one of the best investments I took. Support has been consistent both from the community and Ashleigh. The templates have been super helpful, saving me time to implement work on my art and business.
Sarah -
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Clarity comes only with action and Ashleigh helps you to take action.
This is a wonderful course for anyone getting started with surface pattern design and wants to get their work licensed.
Ashleigh holds your hand and takes your through each step. She is very active in the community. She not only answered each and every question asked on the community but created bonus resources based on the questions asked which were so helpful.
Anuja -
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Do not hesitate this course worth its every dollar and will open new possibilities and will go far to your expectations
I am so happy to have taken this course! 💖Ashleigh is answering all questions and have a systems which works for everybody even me with twin babies I managed to follow the steps and I feel so proud to designed my first portfolio! I can not wait to share and pitch to companies ✨
Stella
for busy artists and designers
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for busy artists and designers /
Is this you? Let’s find out…
This Method Is For You If…
You’re not sure how to even start a pitch, who to email, which companies to target, or how to track down art directors and brands that fit your style..
The thought of rejection makes your stomach sink, you worry your work isn’t “good enough,” or you’ll sound pushy if you reach out.
You freeze when it comes to writing the email, not knowing what to say, how to personalise, or even what subject line will get opened.
You don’t know how to find and research the right target companies, or how to align your art with their style.
You worry about following up, how many times is too many, what to do with a “no,” or how to keep momentum when you hear nothing back.
You want step-by-step guidance, not fluff or overwhelm.
This Method Is not For You If…
You’re looking for a shortcut that skips the work of actually sending pitches.
You’re not ready to share your work with brands yet (in that case, start with The Polished Portfolio Method first).
You’re not interested in licensing your work or working with brands.
You expect every pitch to turn into an instant yes, pitching is about building relationships over time, not overnight success.
You’re not ready to take action and prefer to keep “waiting until someday”.
You’re unwilling to follow up, refine your process, or keep learning from the responses you get.
You’d rather wait for clients to “find you” than put your work in front of them. (then you may prefer my Pinterest Workshop).
Meet your mentorHey, I’m Ashleigh Fish, artist, surface pattern designer, educator, and your biggest cheerleader.
I actually started out studying education with plans to become a teacher, but life had other ideas. Travel, motherhood, and a creative spark led me down a different path, one that turned into my true passion: surface pattern design.
Since then, I’ve had the joy of collaborating with brands like RJR Fabrics, Alice & Ames, Sand + Fog, Hawthorne Supply Co., and Loomwell, seeing my hand-painted patterns come to life on fabric, clothing, and home goods.
And now? I’m here to help you do the same.
Inside The Confident Pitch Method, I’m sharing everything I’ve learned about reaching out to brands in a way that feels clear, doable, and genuinely professional, so your work actually gets seen. My goal is to take the fear and second-guessing out of pitching, and give you the exact steps to connect with the clients you dream of working with.
STUDENT FEEDBACK
It is well worth the investment.
You don’t make any money doing nothing with your work.
FAQFrequently Asked
Questions
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No. However pitching works best when you have a polished portfolio to share. If you don’t have one yet, start with The Polished Portfolio Method, or grab the bundle so you’ll be fully ready from portfolio to pitch.
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That feeling is exactly why I created this course. You don’t need hundreds of designs, a signature style, or perfect confidence. You need a process that shows you who to contact, what to say, and how to follow up without second-guessing yourself.
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I won’t hand you a list of emails (that changes too fast to be useful), but I will show you how to find the right companies, research art directors, and build your own contact list that actually fits your style.
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You’ll get lifetime access, so you can revisit the lessons and templates any time you’re ready to send a new round of pitches.
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Yes, the pitching principles work whether you’re reaching out to stationery, home décor, fabric, apparel, or other industries. Inside the course, I’ll walk you through how to adapt your approach depending on who you’re pitching.
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You’ll learn exactly how to handle a “no”, and how to gracefully follow up when you have new work to share in the future. A “no” isn’t the end; it’s just part of the pitching cycle.
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You’re not alone. Almost every designer feels this way at first. The Confident Pitch Method will give you scripts, follow-up strategies, and the mindset tools to pitch without the fear spirals, so you can finally move forward.
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You won’t be left on your own. You’ll have access to weekly live Q&As and a community where you can get your questions answered and extra support from me directly.
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Because this is a digital program with immediate access to all materials, refunds aren’t available. But I believe in this process 100%, and if you do the work, you’ll have a finished, client-ready portfolio by the end.
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You’ll get lifetime access to the course materials. That means you can revisit the lessons and templates anytime you want to refresh or rebuild your portfolio.
The community runs for 5 weeks so you have an extra week at the end! -
This is totally at your own pace. You could binge it in a weekend if you want the quick win, but the real magic is in giving yourself time to actually implement what you learn. Think of it as a toolkit you’ll keep coming back to every time you’re ready to send new pitches.
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If you get stuck or need clarity, you can always email me directly. I’m here to make sure you can actually use what you’re learning, not just watch videos and feel lost.
in their own words…
Just go for it! You won’t regret the decision, Ashleigh makes sure to cover all bases with her teaching and support so that no one feels left behind or unsure. The fact that you have access to all the course content forever means you will keep coming back again and again as there is so much useful information packed in that will have a huge positive impact on your creative business.
Still on the fence?
It’s normal to feel nervous about putting yourself out there!
but staying stuck costs you more than sending a pitch ever will.
You don’t need perfect timing. You don’t need more art. And you definitely don’t need to wait until you feel fearless.
What you do need is a clear process, proven templates, and the confidence to finally hit send, and that’s exactly what The Confident Pitch Method gives you.
Your dream clients won’t know you exist until you show them.
Why not start today?
→ Join The Confident Pitch Method and start pitching with confidence.
