Why Flodesk is a Must-Have for Surface Pattern Designers
As surface pattern designers, one of the best things we can do for our business is build an email list. Social media is wonderful for connection and visibility, but it’s easy for posts to get lost in the algorithm. An email list, on the other hand, goes directly to the people who already want to hear from you—your work lands straight in their inbox.
That’s where Flodesk comes in. It’s my favourite email platform for creatives that I’ve used since 2021, and I truly believe it’s a must-have tool for surface pattern designers. Right now, Flodesk is moving to a tiered subscription model, but if you sign up before November 28th, you’ll lock in unlimited emails and subscribers forever. And with my affiliate link, you’ll also get 50% off your first year.
Why Flodesk Works So Well for Designers
Beautiful Templates
Your artwork deserves to be showcased in a way that feels intentional. Flodesk’s templates are clean, minimal, and modern, so your designs are always the focus. You don’t need to worry about clunky formatting or emails that feel outdated.
Easy to Use
If technology feels overwhelming, Flodesk is a relief. The drag-and-drop editor is simple and intuitive. You can create polished, professional emails in minutes without getting bogged down in complicated settings.
Showcase Your Artwork with Ease
Flodesk is designed with visual storytelling in mind. You can drop your artwork straight into templates, pair it with short updates, and send out collections or launches in a way that looks seamless and professional.
Even More Reasons Flodesk is a Must-Have
No Tech Overwhelm
Unlike many platforms, Flodesk is streamlined and doesn’t require coding, confusing settings, or hours of tinkering. It was built with creatives in mind.
Branding Made Easy
Upload your fonts, set your brand colors, and save them as defaults so every email you send feels like an extension of your portfolio. You can even link your instagram account so every email pulls fresh posts.
Gorgeous Forms and Landing Pages
Create opt-ins, freebies, or workshop signups without needing extra software. Your forms and landing pages are automatically beautiful and on-brand.
Automation Without the Headache
You can set up simple workflows like welcome sequences or pitch follow-ups once, and Flodesk runs them in the background. It saves you time while keeping your audience engaged. You can even see if art directors have opened your emails!
Unlimited Growth
Most email platforms charge more as your subscriber count grows. With Flodesk, if you join before November 28th 2025, you’ll lock in unlimited subscribers and unlimited emails for life (and ecommerce if you want that as an option too).
Affordable With My Discount
With my affiliate link, you’ll get 50% off your first year. That makes Flodesk one of the most affordable pro-level platforms out there, especially considering everything you get.
Perfect for Visual Storytelling
Because we’re designers, our work is visual first. Flodesk emails are built to show off images beautifully, something text-heavy platforms can’t match.
Social Integration
Link directly to your Instagram, Pinterest, or Spoonflower shop right inside your templates. This helps turn your emails into a central hub for your creative business.
Time-Saving Simplicity
Emails that take hours on other platforms can be built in minutes on Flodesk. You don’t have to choose between time for art and time for marketing, you can have both.
Support and Community
Flodesk was designed with creatives and small businesses in mind. Their support team is responsive, and the platform feels like it was built for people like us, not just big corporations.
Final Thoughts
As surface pattern designers, email marketing isn’t just about growing a list, it’s about building relationships, landing licensing opportunities, and showcasing our work in the best light possible. Flodesk makes this process simple, beautiful, and scalable.
With their upcoming pricing changes, now is the best time to join. If you sign up before November 28th, you’ll lock in unlimited emails and subscribers forever. And don’t forget, with my affiliate link, you’ll also get 50% off your first year.
Want to learn more about leveraging Pinterest as a surface pattern designer? I dive even deeper into strategies that actually get your work seen (and licensed) inside my workshop.
